About NewsBreakFounded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit About the roleNewsBreak is building ReelBee, an open short-drama distribution platform where any qualified creator or studio can self-publish, earn a transparent revenue share, and get real US audience insights. This is a CEO-sponsored, company-level initiative. As Head of User Acquisition you will own paid user acquisition for ReelBee across Meta, TikTok and Google, and be accountable for how efficiently we turn spend into paying users. You will work closely with creative editors, content operations and data. We are hiring in parallel in the SF Bay Area (Mountain View) and Beijing.What you'll doOwn paid user acquisition for ReelBee on Meta, TikTok and Google; accountable for new-user volume, CPI and D7 ROAS; scale, hold or cut budget based on clear ROAS rulesRun title-level campaigns: turn each test title into a 72-hour scorecard (CTR, CPI, first-3-episode completion, first-purchase rate) with content operations and recommend which titles move to scaleDefine the creative testing plan (hooks, end CTAs, subtitle styles), direct the creative editors on variants, and give content partners requirements and feedback on submitted creativesBuild cohort ROAS and LTV/CAC dashboards with the data analyst; maintain AppsFlyer/MMP configuration, event postbacks, SKAN and privacy complianceEvaluate new channels (YouTube, Reddit, programmatic) and manage agency partners where usedReport spend and ROAS at the daily stand-up; deliver a weekly review and next-week planWhat we're looking for4+ years in mobile performance marketing, including 2+ years running accounts at $500K+/month; experience acquiring users for short-drama, web-fiction, gaming or subscription apps preferredA verifiable track record: account scale, CPI, ROAS and how you scaled, with the data to show itExpert in Meta and TikTok Ads (account structure, bidding, audiences, creative testing); familiar with Google App CampaignsFluent with MMPs (AppsFlyer/Adjust), SKAN, event postbacks and attribution; makes decisions from cohort dataCreative sense: knows which hooks work in short-drama acquisition and can brief editors clearlyProfessional fluency in English and MandarinNice to haveUA experience at a short-drama app (ReelShort, DramaBox, ShortMax) or a web-fiction appTitle-level or content-level scaling decisionsManaged an agency or a small UA teamThe US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options. Your recruiter can share more details during the hiring process.Annual Base Pay Range$150,000—$200,000 USDCPRA Privacy Notice for California Candidates
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